Case Study: Using Animation to Drive Awareness of Adenomyosis
Client: Wellbeing of Women | Format: 2D Animation

Overview

At Mission Science, we believe that better science communication leads to better outcomes — especially when it comes to underrepresented issues in women’s health. We recently partnered with the charity Wellbeing of Women to create an engaging, accessible animation focused on adenomyosis, a lesser-known yet impactful condition affecting many people with periods.

Timed with Adenomyosis Awareness Month (April), this project aimed to demystify the condition that often goes undiagnosed and to help audiences better understand what adenomyosis is, how it presents, and what treatment and support is available. The animation also spotlights Wellbeing of Women’s Period Symptom Checker, a tool designed to empower individuals to seek timely medical advice.

Our Approach

This was Wellbeing of Women’s first exclusive venture into animation, and we wanted to ensure it could serve both immediate awareness needs and longer-term goals. Our approach focused on:

• Clear, accessible scripting: Balancing medical accuracy with relatable language to explain symptoms, treatments, and research.

• Original illustration and design: Inspired by Wellbeing of Women’s brand colours, we developed a distinctive visual artwork style that could evolve across future animations while staying recognisably theirs.

• Social-first content: The animation was optimised for social media, helping boost online engagement and reach a wider audience.

• Scalable framework: We designed the creative as a testbed for future campaigns, offering a format that could easily be adapted to raise awareness of other conditions or tools, such as upcoming symptom checkers.

Results & Impact

• Increased visibility of adenomyosis during the awareness month across Wellbeing of Women’s SM platforms.

• Positive audience engagement with accessible storytelling that resonated emotionally and informatively.

• Strategic content investment: By exploring animation, Wellbeing of Women now has a reusable asset and a model for how visual storytelling can support their digital strategy going forward.

• Encouraged earlier diagnosis: The call to action directed viewers to the Period Symptom Checker, supporting the goal of reducing time to diagnosis for adenomyosis.

Looking Ahead

This project has laid the foundation for future collaborations between Mission Science and Wellbeing of Women, using animation as a powerful tool to communicate women’s health issues with clarity and compassion. We’re excited to continue supporting organisations that are committed to making women’s health information more accessible, engaging, and actionable.